The Yarmouth SPCA joins the PEDIGREE ADOPTION DRIVE campaign for the third consecutive year

July 5, 2010

July 5, 2010, (Bolton, ON) – The makers of Pedigree® and the Yarmouth SPCA have teamed up as part of the third annual PEDIGREE ADOPTION DRIVETM campaign to raise awareness for shelter dogs in Yarmouth and surrounding regions.

As a partner shelter of the PEDIGREE ADOPTION DRIVETM campaign, the Yarmouth SPCA will receive a minimum donation of $5,000 CDN in 2010 to help care for the animals admitted to the shelter. Last year the Yarmouth SPCA provided food, medical care and, most importantly, a second chance at finding a loving family for the 253 dogs that were brought into their care.

"The makers of PEDIGREE® are extremely happy to partner for the third year in a row with the Yarmouth SPCA in the PEDIGREE ADOPTION DRIVETM campaign," said Jenni Gunn, band leader, PEDIGREE®. "Shelters like Yarmouth SPCA not only provide a tremendous service to local communities, they also give animals in their care a second chance to live a happy and full life."

A recent national survey commissioned by the makers of PEDIGREE® and conducted by Harris/Decima revealed many misconceptions surrounding shelter dogs. The majority of Canadians - 62 per cent - believe dogs end up in shelters because families do not understand the responsibility associated with owning a dog. But according to the PEDIGREE ADOPTION DRIVETM campaign's 30 partner shelters across Canada, the leading reason for their dog population is from rescuing stray dogs.

The survey also found that 24 per cent of Atlantic Canadian dog owners surveyed adopted their current pet from an animal shelter – the highest regional results in the country. In addition, 22 per cent of Atlantic Canadians who stated they support shelters do so by volunteering, versus the national average of only five per cent.

"We are delighted to once again be affiliated with the Pedigree Adoption Drive campaign," said Neil Hackett, president, Yarmouth SPCA. "Together we can drive forward with the mission to give 'forever homes' to the many dogs we have the privilege to care for on a daily basis.

The care and commitment Pedigree make to their product matches the care and commitment we give to our furry friends on a daily basis."This past June, the PEDIGREE ADOPTION DRIVETM campaign travelled across Canada to raise awareness of the plight of shelter dogs creating a larger-than life chalk art display that appeared in Halifax, Montreal, Toronto, Winnipeg, Calgary and Vancouver. For more information on the PEDIGREE ADOPTION DRIVETM campaign or to learn more about the campaigns local partner shelters in Nova Scotia, please visit www.mypedigree.ca.

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